46-26, 20-44, 20-28, 20-23, 42-15, 42-40,
29-46, 29-18, 12-34, 26-41, 24-38, 49-43, 07-17, 45-32, 50-28,
21-02, 21-31, 21-22, 21-34, 53-28, 53-24, 22-03, 22-15, 22-20,
22-31, 22-04, 04-23, 31-21, 40-28.
This week's
leads focus...
- Bill LaLonde
- David Lathrop
- Nick Mawrenko
Randy
Clark
Affirmative
Carpet Care
Randy Clark is the
owner-operator of Affirmative Carpet Care. He cleans
carpets, upholstery, ceramic tile and grout. Rather than
dive right into the "nasties", he started with a brief history
(until members were done eating breakfast).
Randy is a native Arizonan.
The only time he has been away from Arizona is when he did a
turn as a firefighter in the Air Force.
Randy's career in the carpet
cleaning industry began with a job at a major chemical company
that manufactured cleaning solutions. He worked his way up
from sweeping floors to a desk job as a purchasing agent.
But it didn't take long for him to realize that desk jobs were
not for him.
During his 10 years with this
company, he learned a lot about chemicals and how carpets are
made. Getting into the cleaning side of the business was
not much of a stretch for him. He began doing jobs on
evenings and weekends until he had enough of a client base to
leave his job and go into business for himself full time.
Randy has owned his own
business for 10 years. It has grown by referrals which
says a lot about the quality of work that he provides. His
son James came on board 3 years ago. He now does about 80%
of the cleaning so Randy can focus on marketing and education.
All carpet cleaners are not
the same. There are many things that separate Affirmative
Carpet Care from the competitors. Training is one thing.
An industry association called the IICRC offers accredited
training classes to cleaners world wide. But only a
fraction of the cleaners in Arizona attend these courses.
Another thing that sets his
company apart is Randy's knowledge. Most carpet cleaners
began pushing a wand for another company that didn't train them
to do things the correct way. These cleaners assume they
can make tons of money doing it themselves only to find out that
the money isn't there if they aren't good enough to draw repeat
business. This is why so many cleaning businesses are
short lived. Randy, on the other hand, has a wealth
of information about how carpets are made and how to properly
treat and clean them. He knows the best way to succeed in
this business is to meet or exceed the customers expectations
and earn their repeat business.
Many people initially go with
another cleaner for price. Don't be fooled by their sales
pitch. They may start of cheap but when they are done
adding in all the extras you will be paying what Randy charges
for his services. Unfortunately, the quality won't be
there.
Randy has several plans
available to meet the needs of clients with different
lifestyles. He can go over them with you and find a plan
that would work best for you and your carpet.
I won't go into the gory
details about dust mites. Just remember that this is just
one of the areas Randy can help you clean up. He can also
offer advice on spot cleaning and if you are a customer, he will
send you free spot cleaner anytime you need it. Education
is another thing he can help you with. Talk to him before
you replace your carpet. If there is no time, just
remember to only get 100% nylon. The rest is garbage!
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