12-15, 12-46, 24-41, 25-28,
49-33, 49-20, 38-26, 16-24, 16-19, 23-42, 50-22, 15-10, 22-13,
22-32 22-26, 53-07, 53-23, 21-13, 46-22, 46-21, 46-22.
This week's
leads focus...
-
Nick Mawrenko
-
Sandro Menasci
-
Keith
Miller
[directory/old/clark.htm]
Randy Clark was
today's main speaker. He passed out a packet
that he gladly gives to all clients.
This packet was designed to instill confidence.
Something could go wrong when he cleans your
carpets. They are human and mechanical
problems can occur. They simply ask for the
opportunity to try again and, if you are not
completely satisfied, they refund your money.
Stain Guard:
95% of the clients choose the silver package
although he recommends the gold package with Stain
Guard protection. Your carpet does come with a
certain amount of protection and it will last for a
couple of years if you clean it right.
Protection should be replaced every 12-24 months
depending on the home.
The Little
Things: As a business owner you should never
under estimate the affect of the little things.
One tiny,
little,
out-of-the-ordinary perk that he offers...the 30
cent booties! These booties have actually led
to additional jobs because people were so impressed
with the smallest amount of detail and care this
offering demonstrated. And it was such a small
investment for the company. Even the bottle of
spotters are great. This advertising only
costs him $1.50 per bottle. Customers see his
name every time they need to use it and are reminded
that they don't have to do it themselves.
Tips:
The tips he provides
in his packet are guidelines only. Every house
and every family is different. But it makes
for good "keep you on the edge of your seat", late
night reading.
There are better
ways to clean a home without stirring up dust.
If you or a family member suffers from allergies,
you should consider the cleaning methods presented
in the material.
Hard Surfaces:
Many people are going to hard surfaces. This is
encouraged but beware, your air quality could be
affected. Your carpet acts as a filter. All the
particulates that enter your home must go somewhere.
Randy recommends you keep the main living area and
bedrooms carpeted and all put hard surfaces in high
traffic areas. Carpet type area rugs will also
help.
Vacuums:
Randy was never a big fan of Orac but they
continue to get high ratings.
He thinks the purple
Dyson is the best, especially if you have pet.
You would be surprised at the nasties they carry on
their hair.
Your vacuum needs exhaust filtration. If there is
none, you are blowing a good percent back out.
Training:
Training is huge. Randy and his son try to go once a
year. This not mandatory and most cleaners
don't bother. In fact, many barely receive
training from their employer. In the Valley
there may be 50-100 good companies to choose from.
They get the proper training. Stay away from
the rest.
Growing:
Randy's son James works with him.
They are adding a truck. James will carry most
of the load and Randy will pick up the over flow.
They service
mostly the East Valley. They have taken the
hike across town for MABE members but please don't
refer them out there! They spend too much time
on the road to make money.
They
lost about 20% of their clients last year because
the clients moved out of town. But his
referral rewards program has offset that loss. They
have learned that they just need to tell the clients
about it and the clients are happy to provide
referrals.