Meeting Minutes:
Friday, June 15, 2007
Volume 14; Issue 21

 

Table of Contents


Committee Reports

Membership Report
(Click here to go to the Membership page)

An online application was submitted by Roman Okonowski.

[membersonly/archives/applications/submitted_applications.htm]


Social Report
(Click here to go to the Social Event page)

EVENT:  Jazz in the Garden
DATE:    June 22nd
TIME:      7:30pm - 9:30pm
COST 

Group Rate $12.00 per person with a group of 10 or more.
Otherwise: $14.00 per member; $20.00 non-members 

LOCATION  Desert Botanical Garden - Ullman Terrace
1201 N. Galvin Pkwy, Phoenix
DESCRIPTION

Meals are available if ordered in advance for $20.00 at www.fabulousfoods.com.  A menu is listed on the web
Drinks are available her purchase at the time of the concert.
Must be 21 years old+

A suggestion was made to change the Christmas party to a "holiday" party and move it to January.  Please let Lisa Wolfe know if you are opposed to this idea.


Speaker Coordinator Report
(Click here to go to the Speaker Schedule)

Next meeting:  Paul Kavanaugh


Treasurer Report

3rd quarter dues invoices were e-mailed on the 1st.  Note that the dues increase of $200 per quarter goes into affect this billing cycle.  If you did not receive yours please contact Melissa Matthews.


Leads Report

03-40, 21-45, 21-32, 10-20, 20-23, 37-13, 48-41, 35-53, 40-46, 13-30, 07-23, 07-13, 53-29, 34-46, 47-28, 47-38, 47-40, 52-51.


Notable Mentions

Eco Water is having an open house on Saturday, June 23rd from 8:00am-3:00pm. The location is 315 E Warner #2 in Chandler (just east of Arizona Avenue). See their new showroom while you enjoy food, drinks and prizes.

Remember, there is no meeting on July 6th. Enjoy your 4th of July holiday.


Question of the Day 

Are you really protected by the corporate veil?

It is important to observe the corporate form.  If incorporated, by law you have to have an annual meeting with the stockholders. Make sure to document this meeting. Otherwise, your corporate veil could be pierced. You never want to back date anything. That is fraud.

What is MABE?

A people connection. We need to build these relationships.  We have tried group socials.  Attendance is low during the summer because people travel. Jana Greene commented that the planning is either too far ahead or too close. A social committee member commented that some events require several months of planning and sometimes the short notice is unavoidable.

Nick Mawrenko suggested members try to have lunch with each other and stop by each others businesses.

How many MABE referrals do you get? How can we increase these numbers? Bring in new members. Attendance and participation is also a factor. People won't refer you if they don't know you or simply don't think about you because they never see or hear from you.

Dave Crissman believes we are not promoting MABE enough. He suggested a newsletter that tells our members' stories. It could go out to our customers that will direct members to the MABE website that in turn directs them to our individual websites. ToFixIt and the Rosie Group have tried similar tactics but they don't have the integrity of this group. It could work for us.

A committee will be organized to look into promoting MABE and its members. They will meet at the Landmark Restaurant next Tuesday at 11:30am.
 


Main Speaker 

[delete/bios/other/questionofday.htm]

Randy Clark has learned a lot from attending marketing seminars.   There is an 80% chance an existing client will buy again.  So why not leverage that rather than spend a lot more money to get new clients.

He uses a referral rewards program NOT to buy an existing clients lead but as a way to say "thank you".  And since the lead is coming from a satisfied friend, the job is usually sold before Randy makes the phone call.  He offers the lead one room free.  The majority end up asking for the entire home to be cleaned.  It took between 6 months and a year for the system to kick in.  

Randy has tried both emailed and hard copy newsletters.  He found the e-newsletters to be ineffective.  People need a copy on their table that keeps him top of mind.  It is seen by visitors too.  Dave Spiess had similar results with his newsletters.  The e-newsletters did nothing.

He also uses reminder cards.  They work even better than newsletters.  He only spends between $800-$1000 to make $4000. 

With every form of marketing he does, Randy makes sure to document and track where the leads are coming from so he can evaluate the results. 

Lisa Wolfe echoed what Randy said about marketing strategies taking time to be effective.  With anything you try, it won't happen overnight.  You must be patient and consistent.

Fred Vandervort is playing with a site that sends out cards for him...www.sendoutcards.com.  It costs about a buck a piece.  Other members were familiar with the site.

Don Ellis also attends marketing seminars.  He suggests doing a sample and, if it works, do a mass mailing.  But you must track the results.  Don also has diners sign up for PowerCards.  They earn points.

Members suggested doing reciprocal gift certificates.  Randy did something similar to this.  Its a good way to promote both businesses.  He spent $800 and got $10,000 in business!  But you must be careful make sure you want the same type of clients.  Nick Mawrenko added that you need to make sure you can you handle the amount of business that could come in.

 

 
Back to Top