|
Robert Busch
15+ year member
Member since October
1997 |
OPTICAL
Lakeshore
Optical
1726 East Southern, #6, Tempe, AZ 85282
(behind Outback Steakhouse - NW corner Southern / McClintock)
Phone: (480)
839-3711
E-mail: rsbusch1@cox.net
Website: www.lakeshoreoptical.com
Lakeshore
Optical is an owner operated, full service retail optical store
featuring distinctive fashion eyewear, and contact lenses. Our licensed
opticians offer extraordinary personal and professional services for the
particular buyer, and specialize in fitting no-line bifocals. Serving
the East Valley over 25 years, our experience and attention to our
customer’s personal needs sets us apart. Ask us about the ultimate in
personal service, the Optical Valet. |
Everyone in the room today had heard Bob Busch speak in
the past so he didn't go into his personal life except to
say that he and his wife, Mary Ann, have been married 37
years.
Bob has also been in the optical industry about 37 years.
In that time he has
done everything from wholesale to retail.
The last time he spoke to this group he gave a lecture
- Optics 101. Today he decided to take a hands-on
approach as well as discuss some problems in the industry with
an emphasis
on sun protection which leads to all kinds of diseases, a
particular problem in
the southwest .
Polarization is one of the latest improvements to
eyewear. This product cuts out the blinding glare, the leading cause of
car accidents and a big contributor of freeway deaths.
Polar lenses will eliminate the glare. Sun rays strike
lenses at different angles. The brain can't interpret
the signals so it shuts
down. The result is a blinding glare where you can't see anything.
Polarization changes how
rays get in. Rays come in on an even plain so you can interpret and see.
Antireflective coatings is another revolution in eyewear.
It changes the way light comes into the lens to reduce eye strain.
An antireflective lens will increase vision.
The industry changes on a monthly basis.
There is so much more product than there was a year ago.
Frames sold with magnetic clips are popular in the US.
Europeans are into fashion and sun glasses so they don't sell well
there. The problems with clips is that people lose
them really easily and they make glasses heavier.
Plastic frames for young people are real popular right
now. They don't make glass lenses much anymore as they
are heavy and hard on equipment. Plastic is much safer and doesn't brake.
Transition lenses can now turn in
5 or 6 seconds. They put a lot of children in them
(they lose sunglasses).