Our
SPEAKER OF THE DAY was Lin Schmelzer,
President and Owner of DesignLin Advertising, Ltd. in
Scottsdale. Did you know Lin is a classically trained
singer and has also sung Opera? Today she revealed "The OTHER Side Of Lin", as well as shared
with MABE Members what it's like to be on an official E Bay
Board.
Lin Schmelzer answers questions from Greg Stewart...
My office is in my home. I had a large office with
many employees. About a year-and-a-half ago my lease
was up. My rate was going up and I had to make a
change. I got rid of most everything except what could
fit in my home office.
When the economy is down, everyone cuts back on what they
see as frivolous spending. They stick with their
current advertising designs. I am the first to feel
the downturn. I have been through this 3 times in my
career but I have never seen it this slow. I have
learned to just hold on until after the election. It
will change.
I enjoy coming to MABE every Friday morning. I enjoy
listening to what everyone has to say on different subject
matters and I learn a lot from it.
Advise to anyone interested in this industry needs to learn
anything they can about the current technology.
Consumers are frightened to click on flashy banners and
unknown links. It is hard to tell where advertising is
heading.
Most of my clients are business to business. I do
advertising for several companies. I do up to 40
pieces at a time. I will do a whole series of ads and
then follow-up with direct mail with a similar style.
On format just reinforces the other.
"I am a very strange person" and "I really love my
anonymity". I am involved in so many different things
that people don't know about. Being a single female, I
appreciate my privacy.
I am an opera singer. I sing classical music. I
have sung all of my life. I have sang with 5 different
symphony orchestras and done 3 operas. It would
surprise many to know that I sing soprano.
I am also a professional painter. Large pieces.
I have a sister that teaches what I do. She is a
painter. But different formats. I work in oil.
My paintings are huge. Hers are very small. She
does landscapes and I do abstracts. I've had shows in
Scottsdale. I paint when I feel like it.
Visiting places like Sedona and Santa Fe inspires me.
Surroundings get me going. I put a blank canvas in
front of me and just go at it and something comes out of it.
I have traveled to 56 countries. This has definitely
influenced my palette. Traveling is my favorite thing
in the world to do. I would love to do it for a
living.
I have buying and selling things on E-Bay since 2000.
They keep track of everything! I received an email
from them asking me to be on a board. I then had an
hour long phone interview. I was notified that I was
selected and flown to Santa Fe. They listen to our
opinions. We have weekly conference calls.
Sellers can no longer leave negative feedback affective
yesterday. They were using it to retaliate against
buying who left them negative feedback. They have done
it to themselves.
How would friends describe her? True Blue.
