Leads & Introductions
Members introduced themselves and announced leads and thank you's.  They also told us how long they have been in their current profession.  To summarize...This group is old!

Member Spotlight
This week's spotlight is Chris Curran.  Please keep this member top of mind this week for referrals. 

Board Reports
There will be a brief board meeting following the regular meeting.

Meeting Schedule
June 4 - Question of the Day
June 11 - Member Spotlights
June 25 - TBA
July 2 - Holiday-No Meeting
July 9 - Marketing Strategy, ThreeDames Webworks

Today's Program:  Guest Speaker David Hepburn Jr. of Mentoring Your Success
[Introduction] David Hepburn is an irritator!  Yes, he is an irritator!  In his business career, he has grown businesses to multi-million dollar annual growth.  Companies like Runner's World Magazine, Foot Locker and The San Jose Business Journal.  As a business mentor, he has worked with hundreds of small business people to grow their business to the levels they wanted.  Today David is asking you this question:  "Is your business boring your prospects and clients?"

Engage the customer and connect to them in a personal way.  Be remarkable.  They will remember you.  Instead of asking someone what they do, ask them who they are.  How can you know and like somebody if they only know what you do?  Networking is likeability, compatibility and commonality. 

How can you be remarkable?

1) You need to understand the urgency of the situation.  In this new economy, most people do understand the urgency.  But people are spending a lot of time working in their business instead of on it.

2) Remarkable doesn't mean remarkable to you.  It means being remarkable to somebody else.   

3) Being noticed is not the same as being remarkable. 

4) Extremism in the pursuit of remarkability is not a sin.  There is a thin line between confidence and arrogance.  If you can back it up, its not arrogance, it's just the truth.

5) If you are mediocre, you are not remarkable.

6) Not everyone appreciates your efforts at being remarkable.  That is OK.  You don't have to be liked by everybody.

7) If it's in a manual, it's not remarkable. 

8) Remarkability is not as frightening as it seems. 

9) If you put it on a t-shirt, would people wear it.

10) What's remarkable soon becomes unremarkable.  You need to constantly change and look for the new remarkability.

The first area where your business can be remarkable is with your products and services.  When was the last time you changed your products or bundled them?  Spend 15 minutes a day working on your business, learning more about your industry and you will grow.

The second area where you can be remarkable is by looking at who your clients are.  What are their demographics?  Why do they buy from you?  The better you can target who your clients are, the easier it will be to get more.