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MEETING MINUTES
Friday, July 30, 2010
Volume 17; Issue 25

Leads & Introductions
Members introduced themselves and announced leads and thank you's. 

Member Spotlight
This week's spotlight is Denver Johnson.  Please keep this member top of mind this week for referrals. 

Membership
Chris Curran brought a guest and potential member today, Julie Renshaw of Renshaw Accounting Services.  Julie has been in business for 24 years.  Her office is located at Broadway & 101.  She works with small businesses from start to finish.  They have a very hands-on staff of 3 (soon to be 4).  They do not have a CPA on staff.

Today after the regular meeting the board will meet to determine which candidate for the insurance category will be invited to join the group. 

Board Elections
Next week we will begin the nomination process for the new board.  Erin LaGrassa will go off the board.  Don Ellis will move into the Historian position.  This leaves two vacant spots to fill. 

Meeting Schedule
August 6 - Question of the Day

Open Discussion
Dave Lathrop was curious to know what members thought of the guest speaker we had last week.  Did it make you think about MABE and our leads process?   How do you define a lead?  How can we generate more leads for members?

Don Ellis gets more out of meetings where we have questions and members participated in the discussions.  We gain a lot from these meetings.

Today's Program:  Member Spotlights - Answering the tough questions!

Andy Jensen was our first member spotlight.  He is from Oregon, married with two children.  There are a lot of people that do what he does so he tries to stress that "there is no one like you".  He takes the time to find out what you need based on your individual situation.  He is more cautious than he used to be.  He tends to be much more conservative.  He doesn't do a lot of advertising as he doesn't find it effective.  Referrals work best for him.  His biggest selling point is honesty and integrity.  He will tell you how and when he is paid.  Three years ago he died.  He had a sudden cardiac arrest.  Since then he has been very trying to take better care of himself.  He doesn't know what the future will bring, the markets are unpredictable.   His advice for anyone getting into business today, know that it is challenging.  Things are getting better but slowly.

Joe Hesch was our second member spotlight.  This is his seventeenth year in business.  Things have obviously changed in the industry.  He runs his business by the "seat of his pants."  Interest rates are great but the market is unpredictable.  Even the appraisal process has changed.  If you need an appraisal, you will be assigned one in a method that someone like Joe would have no control over.  Over the years Joe has tried all different methods of advertising.  The best advertising is referrals from satisfied clients.  He does operate by a code of ethics.  His industry was like the wild west.  But effective July 1st everyone needs to be licensed and his company is.  This year he is actively marketing his business.  MABE is an important part of that plan.  His bucket list...getting through this tough period.  He does see himself in this business 5 years from now.  He will keep on plugging away and go with the changes.  His advice for people getting into business today, realize it will be difficult and experience is necessary.