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MEETING MINUTES
Friday, October 22, 2010
Volume 17; Issue 35
Member Spotlight
This week's spotlight is
Erin LaGrassa. Please keep this member top of mind
this week for referrals.
MABE Website Tip
Do you have a business promotion going on that you want to let
other members know about? A party you want to invite members
to? Any personal or business announcement that you would like
to share can be done by logging on to the member section of the MABE
website, going to OTHER MEMBER LINKS | EMAIL (http://www.mabe-online.org/membersonly/email.htm)
and clicking on the link that reads "Click
here to send an email to all MABE members.*"
An email will open up using your default mail program. Just
add your information in the body and click send.
Membership
The two real estate candidates will visit the group one more time so
we can learn more about their business and determine which candidate
would be the best fit for MABE.
Debbie Perkins
Residential Real Estate Agent
Posted September 22, 2010
Visited September 24, 2010
Debbie came again today to tell the group more about her business
and answer questions. She has been licensed in real estate for
17-years. She also does property management. She has
built her business on relationships and referrals. In her
field integrity can be lacking so she appreciates Herb's comments.
She has closed 18 deals this year but currently has no listings as
they have all sold. Turn around depends on the transaction
type (short sale listings takes longer) and the neighborhood.
She works both east and west side of the Valley. She does not
limit herself to a certain price range. She likes to work with
"realistic" sellers. She meets a lot of people with what she
does. She shares with her contacts via a newsletter. She
looks forward to incorporating MABE into her network of
relationships and sharing of knowledge and referrals. She
loves referrals. She loves giving referrals. She is
absolutely "that" person. She understands the need to attend
meetings on a regular basis. She hopes to give and receive
referrals in MABE and develop friendships.
Jeff Sutherlin
United Brokers Group
Posted September 21, 2010
Visited October 1, 2010
Today's Discussion -
The Concept of Service Failure
At one time or another we don't meet our client's expectations.
But if we recognize and recover, we can actually strengthen the
relationship with that customer. Failure is not something that
should be dreaded but rather seen as an opportunity.
Members shared their experience...
I have forgotten to add
children to the roster for one reason or another. The children
become devastated and the parents get very upset. To make it
up I offer free classes. I have found this to be very
sufficient to remedy the situation and earn their loyalty.
I made high-end sunglasses for
a MABE member and later found out the manufacturer was offering a
rebate. I was embarrassed to find out the client didn't
qualify due to how the transaction was paid. I was able to
resolve the situation and the client appreciated it.
I have done an unbelievable
amount of printing for various long-time clients. I stand
behind them regardless of the situation. If a print job goes
bad I will make it right even if I have to do the printing myself.
Of that small 1% of the time when something goes wrong, even if it
is the clients fault, I take care of it.
I am dealing with a problem
right now. It is actually someone I recommended that caused
the problem. Timeframes have "blown up". I have taken
steps to solve the problem because I don't want to disappoint the
clients and lose potential future business from them.
I really appreciate people that
will go the extra mile to make a situation right. I had a
customer that did the majority of work on a job. His wife
thought he should hire a professional to complete the project.
I was cleaning up after everything. There was one small flaw
that the husband had made. I knew it would rust and be an
issue. I offered to split the cost to fix it and avoided any
future complaints.
We like to help with color
samples before starting a job. We had a client that gave us
the colors she wanted and we used them. The colors didn't
work. In this situation it was just a bedroom so we fixed it
at our expense. If it was the whole house I would have had a
"deeper conversation" with client and insisted on samples before
starting the job.
I put together a beautiful trip
for a client. When they got back the husband contacted me and
said it was the crappiest trip they had ever taken. I went
back to the vendor in Italy and told them we needed to do something
about this. We went back-and-forth. I finally decided to
talk to the person that referred to the client. She came back
and said "I don't know what you are talking about because they had a
ball." Turns out they had a blast and the wife admitted that
her husband (the complainer) is just a pain-in-the-ass.
We all want customer loyalty
but we must realize that there are those that are simply not worth
doing business with. They cannot be pleased no matter what you
do.
Some people's referrals are
just not worth the potential damage they could cause.
It doesn't matter how good you
are, you will have problems. There are entire training
programs dedicated to how to approach these situations. If you
try to satisfy them to the point where they are so blown away, they
may forget the problem.
My 1-page contract is now
several pages long to cover all terms and conditions. I hate
it but this paperwork has saved me a lot of hassle. C-Y-A! |