Member Spotlight
This week's spotlight is Althea Bussert.  Please keep this member top of mind this week for referrals. 

Social Update
Sunday March 27th - Encanto/Palmcroft Historic Home Tour and Street Fair (10:00am til 4:00pm)
Friday April 8th - Happy Hour at The Keg (5pm-ish)

Meeting Schedule
There will be a meeting on Good Friday.

Leads & Introductions
Members gave leads and mentioned in more detail what type of services/products they provide for the benefit of newer members.

Learning & Sharing
Jeff Sutherlin shared some things he learned from a seminar this week.  They talked about the niches and true value propositions that different successful companies employ.  To be very clear about your value proposition you need to take you best client out to lunch and ask them the hard questions.  If you are competing on price you are nothing more than a commodity.  You may need to change your marketing strategy in order to show your true value. 

New Payment Option
There is a new payment option available for paying your dues.  On your next invoice you will see a link to the Intuit Payment Network (IPN) where you can initiate a bank-to-bank funds transfer.  There is not fee to the member.  It is quick and easy to use.

Today's Program - Dr. Shawn Vigneau, Valley Wide Health Centers
Shawn is original from a large family in Michigan.  He grew up knowing he wanted to be a chiropractor.  He hurt his back really bad at 16-years of age.  He had to take shots and was told he would need surgery.  This is when he was introduced to a chiropractor.  He got him better.  He always got good grades but just to get good grades not to learn.  But that changed when he entered chiropractic school.  He wanted to learn.  He does join in the jokes about "not being a real doctor" but he believes in what he does.  People don't always realize the benefit until they experience it first hand.

Shawn is part of a group called Valley Wide Health Centers (VWHC).  They loan you the start up money and help you with your business.  

Insurance has cut chiropractic care by as much as 75%.  Many chiropractors will go out of business as a result.  His group is redesigning their model to compensate.  They are transitioning to include more medical.  Shawn explained how the insurance companies are changing the way things are done.  Different chiropractors' have varying philosophies about how to do things.  They cannot agree, there is conflict.  So there is not one large national association that can fight the changes on their behalf.

VWHC offers different tiers of marketing for their clinics which is why Shawn likes them.  For example, they offer a free message, X-rays and exam.  They also offer coupons.  Their biggest thing is business-to-business.  They try to build referrals with other doctors.  The VWHC marketing team will only go into companies with 20 or more people.  But the individual centers may go into smaller facilities. 

Shawn does all types of adjustments depending on what the patient needs or prefers.  The x-rays will show him what not to adjust. 

He is moving from Gilbert to Tempe to join another clinic.  There will be three independent chiropractors practicing at that clinic.  They do share the same philosophies about care.