Member Spotlight
This week's spotlight is
Stacy Hyder. Please keep this member top of mind this
week for referrals.
Do you have a website and does it bring you business?
- Nick Carr - Yes, getting redesign. Before the redesign
we got very little business from it.
- Andy Jensen - Yes, but due to industry it is completely
regulated. Yes, get business but different type of
clientele.
- Dave Crissman - Yes and Yes. Increasing all the time, 25% of
new customers come from it.
- Joe Zingale - Yes, but no business. All referral, but
website is a tool to support new business.
- Sandro Menasci - Yes, brings in business but indirectly.
- Tim Green - We "kinda" have a website, I'm told we are
losing business because the URL not going anywhere.
- Don Ellis - Yes and Yes. But the internet in general brings
in business.
- Robert Busch - Yes and Yes
- Barbara Luther - Yes, clients expect it. I get more spam
than leads.
- Carole Weishaar - My affiliation has a website and I am
referred through it.
- Terry Schnelle - No, all word of mouth.
- Jim Bache - Yes, it is being retooled. I get leads
from the bar site.
- Phyllis Prater - No
- Janice Jaicks- Yes, majority of business does come from it.
- Jake Ulrich - Yes, corporate.
- Dave Lathrop - Yes. Very limited business leads come
from it, usually people out-of-state. Most business comes
from referrals, website gives more detail.
- Ryan Bohlander- Yes. A good site but horribly under
utilized.
Treasury Detail
Please contact us if you want the detail. We are in good
shape. Not a lot of extra money. Making enough to cover
our expenses.
Social Update
Happy hour tonight at 5pm at the Keg in Tempe.
Meeting Update
On May 6th we will NOT meeting here at Shalimar.
Instead we will have an event at Joe Zingales' new facility
(McDowell Rd and 70th street in Scottsdale). More information
to come.
Today's Program - Ken Sherman, GoProLocal.com "A
Crash Course in SEO"
Ken Sherman was our guest speaker today.
Background
Ken graduated with aeronautical engineering degree. But
industry opportunities were declining. He started a tile and
grout business. It took off. There have been several
other businesses since then. But the website marketing
business is by far the most enjoyable.
Today he wanted to teach us a little about SEO.
He talked about what elements you should have on your site to help
you get a phone call.
We are all busy. We wear many hats as small
business owners. It is tough to focus on a website. The
internet is not the end all, be all. it is only a part of your
marketing. Some other forms of marketing may work better in
your industry. It depends on where your customers find you.
People don't use yellow pages for much more than a door stop
anymore. Direct mail used to work well but pieces seem to go
right to the recycle bin anymore. All my experiences with
radio and TV advertising have been negative. Costs are high
and repetition is necessary.
More and more consumers are finding businesses on
line these days.
-
85% of people search online for a local product
or service first
-
61% of those buy within 24 hours
-
43% of all search is for a local product or
service
That one negative review people find can have a big
impact.
It is important to have correct information so they can contact you.
Everything is going beyond desktop to mobile platforms for
advertising.
The internet is very different than other advertising because you
can engage with potential clients (collect information, opt-ins)
SEO Action Steps - 30-minutes to an hour can make a huge difference.
With Search Engine
Optimization we are looking at...
-
Local Online Visibility
-
Claim Local Listings (Google face pages - It
is very important to claim it before your competitors do.)
-
GetListed.org
-
Get Customer Reviews (If you have reviews,
good or bad, it actually affects your rankings either via
reward or punishment.
-
On-Page Optimization
-
Off-Page Optimization
-
Building Back Links (Most important Off-Page
Opt)
-
Social Bookmarking
-
Social Media (FaceBook, Twitter)
-
Web 2.0 (Places where you can get a free
website that will link back to your website.)
