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MEETING MINUTES
Friday, June 17, 2011
Volume 18; Issue 22
Member Spotlight
This week's spotlight is
Jake Ulrich. Please keep
this member top of mind this week for referrals.
Meeting Changes
Our next
meeting will be hosted by Jeff Sutherlin at United Brokers Group.
The address is
106 S. Kyrene Rd. #2, Chandler, AZ 85226.
There is no
meeting on July 1st. Enjoy your holiday weekend.
On July 8th we are
having a guest event.
Social Events
Pictures from the recent Winslow trip are available
here.
Introductions
Members introduced "the person next to them" and made
announcements.
MABE Advice
Robert Busch asked for advice from the membership...
"There is a stigma that small, independent business people a
Today's Program - Members Seeking Advice
Nick Carr - I
need to get out of the office more to meet with people. I need
to bring someone and pay them a salary plus some type of bonus pay.
I need ideas on how to fairly structure it.
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Salary based on management of old policy and
commission based on new policies. And perhaps a bonus
based on retention.
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Figure out what it would cost to replace a
non-renewal and put that into the calculation.
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What's worth more, new business or
retention? Pay more for the most profitable segment.
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Some things could be out of his control.
Tie payment to what is in his control.
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Are there industry standards?
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Pay him on P&L profitability.
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The function of generating new business will
be more on you than him.
Tim Green - We
want a young, aggressive person to go out and solicit business.
But we don't know how to set up a pay schedule for a sales person.
One of my fears is loyalty. Will they take the business and go
out on their own.
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There are plenty of sales people out their
that would still rely on you for the critical elements of
doing the job (knowledge of the paint industry).
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You are selling to people that don't
know paint specifics so perhaps the sales person wouldn't
need all the knowledge.
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You should be able to train a good salesman
to sell a paint job. If they are not a painter, you
don't have the risk of them going out on their own.
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On the pay scale, I would suggest a base
salary on bad months and commission on good months.
Commission on either profit or total job.
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If commission exceeds the base salary than
pay the additional.
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Which type of business do you want to get?
Bidding existing or going out and soliciting.
Businesses are loyal to there contact. If he get a
Lowes, they will be loyal to him and not the business.
It is all about the relationship.
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Non-compete contract.
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You are getting into a compensation
situation where you will need a written agreement that gets
into non-competes. Arizona laws are tricky so get
professional help to write the agreement. It needs to
be part of the consideration of employment.
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When you talk about percentage of profit,
you need to clearly define what profit is. This guy
will not like your lattes coming out of the profit he gets
paid on!
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There is a whole piece to being a
professional sales person (phone calls, generating leads).
You want to use a professional recruiter to find a great
sales person. You want them to get YOU in the door.
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See the lawyers last! I would
challenge you to disregard everything people just said.
Nick is talking about going out to do the sales and hiring
someone to stay at the office to handle the in-house work.
Relationships are key. You want to be the one out
there developing them. Turn what you are thinking of
around. You go out and get the work and hire others to
do it.
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Hire someone to generate the leads.
You go out and sell the job.
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Do not put the lawyers last.
What is your biggest asset? If you want to build a
paint business that you can sell at retirement.
Goodwill is your biggest asset. You need to protect
that. Don't let employees steal that.
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You are a sales person. You have the
passion.
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How many jobs have you done over the years?
Do you market to those clients? There are several
thousand potential leads that you could go after (repaints,
referrals) that would be cheaper than hiring a sales person.
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Go after your competition's best sales
people.
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You have to show that new person your
vision. When you find that right fit then you bring
the attorney's in second.
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If you hire a person away from a competitor,
make sure they don't have a contract as you might be buying
into a lawsuit if you interfere with that agreement.
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Blanket restraints on open trade are hard to
enforce. Hands-off agreements are easier to enforce.
You expended time and money to develop that business.
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It is up to the employer to create an
environment to make employees want to stay.
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